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The 5 Money Lessons that I Learned on TikTok

Rachel Abene
5 min readFeb 27, 2023

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Photo by Tim Mossholder on Unsplash

Last summer, I found myself somewhat addicted to TikTok. In particular, the lifestyle influencers with perpetually spotless homes and adorable families had me in an absolute chokehold. And since I’d never gotten into Instagram, Pinterest, or other earlier social media sites, I was far from immune to being influenced when it came time to browse their perfectly curated Amazon storefronts.

At the same time, the stress of moving, getting married, and learning my new job meant that I wasn’t being as disciplined about my finances as I had been over the past few years. But after several months of being lax with my spending, I whipped my financial habits back into shape. Here’s everything that I learned about money over the course, and in the aftermath of, my short-lived love affair with the platform.

Lesson #1: What’s trendy now probably won’t be in a few weeks, so plan accordingly.

When I was deep in the throes of my TikTok obsession, I found Emilie Kiser. Her following was still relatively small, and she wasn’t yet pushing a new product every day. Her reviews seemed genuine, and I found her personal style to be the perfect blend of both cute and functional. So naturally, I wanted to buy just about everything she linked.

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Rachel Abene
Rachel Abene

Written by Rachel Abene

Hi, I’m Rachel. I’m passionate about beauty, personal finance, and how the two often intermingle.

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